Inbound marketing is a “PULL” form of marketing tactic wherein companies implement various attempts and practice various forms of advertisements to captivate the attention of the customers.
Consumers today prefer to live in a world which can provide them with an ample amount of free & accessible information.
According to the reports as published by DOMO:
“Over 2.5 quintillion bytes of data are created every single day, and it’s only going to grow from there.
By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. 90% of the world’s data has been created in the last two years”
The statistics tell the story all by itself.
Consumers today feel empowered and privileged while accessing the internet for daily inputs on what is happening in the world and how it can help them.
With a single click, consumers can now access information about any product, get the minute specifications, compare prices and even browse the reviews as posted by other influencers.
Companies, on the other hand, seek to change their entire plan and are now becoming more customer-centric. The companies mission primarily is to be noticed by the customer among the competitors. Customer engagement activities are now majorly targetted on behavioural changes and strategy changes are implemented bases on the current facts.
Businesses now are practising to be as socially active as they can while providing the right set of content to their customers. Investing resources and times in creating:
- Detailed blogs,
- Worthy content,
- Social media posts,
- Pay per click,
- Online interacting forums,
- Optimized mobile-friendly websites,
- Customary search engine practices,
- Short videos,
- Ebooks etc is what companies choose in the current era.
Inbound Marketing just doesn’t confine itself to attracting the user to your page but it also includes to captivate the converted customer with the best technical and customer support after they engage in our services. Taking feedback through different channels like chat, e-mail, voice calls, IVR etc are either ways very beneficial for a company to track the current deviation and work on it.
This aids in long-lasting & continuous relationships.
According to the reports:
“The cost of procuring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one”.
It is very sensible for a company to attract the right set of customers, engage with them by providing them valuable content and insights. The last step is converting the interested customer and closing the deal by making a sale. The cycle is continuous though to stick by the customer and delighting them with worthy insights.
An Inbound Marketing strategy can vary according to the type of company.
For sales, the strategy might differentiate on grounds related to intriguing new leads, conversing with the interested customers, growing the pipeline and delighting the final customers with good services and more.
For a service company, the strategy will focus more on providing helpful information to the customers, direct them to where they will possibly get all their answers and enjoy a healthy relationship with your customers.
Companies shall also concentrate on an effective call to action with a Powerful Inbound strategy to add value to a customers journey with the brand.
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