With the skyrocketing competition among the call centers in the market, customer engagement becomes the ultimate focus of business owners. From calls to live chat support, enterprises are on their toes to ensure a seamless customer experience. But among these channels, the most reliable medium of communication often gets overlooked.
According to data, more than 60% of customers prefer to communicate to brands via email but do they get the immediate responses which they expect?
Mostly no, most of the email inquiries are either responded to very late or don’t receive a relevant answer which doesn’t turn out good for businesses as they lose their valuable customers.
I think the reason why most businesses don’t pay attention to email support that much is because they often consider that before new emerging technologies like live chat support, email support is not that big a deal.
But, I am sure that after reading this blog you’ll know that emails are still impactful and can help your business to retain customers in numerous ways.
So, let’s start
Top 5 Benefits of Email Support Services
1.Access Email from anywhere
One of the best advantages of email support services is that they are easily accessible. Customers are often in urgent need of assistance and want to reach out to your business to address their issues.
Nowadays everyone has a smartphone where they link email account. Customers might be travelling somewhere but they can still send an email regarding their query.
Now what matters the most here is your response towards their mail, if you respond to their query on time, they are most likely to stick to your brand.
2. You can attach files
Email provides the customers as well the agents the freedom to attach files. For example, in case a low-quality product or a wrong product gets delivered to the customers, by attaching the images of the product, they can explain their issue in a better way.
In a similar way, agents can answer customer queries by attaching some screenshots to guide them in response to their query.
3. Your interactions remain private
Email is the most authentic way to keep the conversation between the customers and agents separate.
As most of the customers wouldn’t really like to openly post their queries on social media handles like Facebook, they can use emails so that their privacy remains intact, and they don’t have to worry about others knowing about their queries.
4. Boosting sales
Your agents can leverage email support services to increase the sale of the company’s products. Let me tell you how? While responding to the customer queries, they can recommend some of the products which are related to or somewhat similar to the previously purchased.
If the customers will be interested in buying those products then they’ll quickly make a purchase.
5. Convert leads into customers
Nowadays, customers only want to invest in products that are worth purchasing. They come across many doubts while checking the products on your website and they generally mail those doubts via email.
Agents can use this opportunity to answer their questions in detail with all the features and uses of the product along with attaching the relevant images that will persuade the customer to buy the product.
Your business can still utilize email support services to ease customer experience.
All the above-mentioned benefits of email support services can be achieved if email support isn’t underestimated and customer support executives smartly handle business communications via email.
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